Back Story


Using his own experience of launching a successful male skincare brand in 2007, Roland Meli established OTB (Outside the Box) in 2011. That experience along with his connections proved invaluable in assisting others from product development, marketing and launching brands to point of sale and beyond.

What can OTB offer in this vastly expanding and competitive `Beauty` industry? OTB has the Innovation and passion for creating or refining a successful product. OTB’s services can range from sourcing ingredients to designing and producing labels and packaging of every kind. Brand awareness is paramount and OTB has the resources to achieve just that for your product.

OTB’s founder Roland has over 20 years’ experience in retail sales and over 12 years in all manufacturing and marketing aspects of the beauty industry. Working alongside him is wife and co-founder Laura, with over 16 years in the beauty Industry. Laura, a Beauty Therapist for over 14 years, managed and owned her own Hair & Beauty Salons and went on to lecture in Beauty. Their combined knowledge and familiarity of the beauty business can help to smoothly find success in the whole or part of the process from production to consumption.

Your needs and requirements are our primary concern, take advantage of our free discussion and consultation period to set realistic targets of what and how we can contribute. Judge for yourself how our honest and transparent appraisal can help.

OTB is proudly focused on the personal and dedicated round the clock customer service it offers; believing open lines of communications are a vital component to good business relationships.